VERTEX GROUP NAMES GLOBAL VP MARKETING

Vertex Group appointed Tanya Singh as Global VP, Marketing & Communications.

A leadership move signaling scaled ambitions in brand and stakeholder narrative—critical for GCCs expanding beyond delivery into client-facing strategy roles.

📌 GCC ERA tracks 1,800+ centers; we're seeing marketing & comms leadership increasingly recruited from delivery backgrounds. The pattern: GCCs that own their own narrative win client expansions faster.

What's your take—should GCC professionals pivot toward comms/strategy earlier in their career arc?

Source: Vertex Group appoints Tanya Singh as Global VP, Marketing & Communications - MediaNews4U

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