UNDER ARMOUR APPOINTED MADHU NATESAN AS VP & MD FOR INDIA.
Under Armour is doubling down on India. The sportswear giant appointed Madhu Natesan as VP & MD for India. His mandate: build tech, AI, data science, and digital infrastructure at scale.
GCC ERA
Published · 1 min read
Under Armour is doubling down on India. The sportswear giant appointed Madhu Natesan as VP & MD for India. His mandate: build tech, AI, data science, and digital infrastructure at scale.
Natesan carries 20+ years scaling GCCs across retail, tech, and ops—exactly the playbook Under Armour needs for its global transformation.
📌 This signals a shift: Western brands aren't just outsourcing back-office work anymore. They're anchoring innovation hubs in India. GCC ERA tracks 1,800+ centers like this—and the leadership bar keeps rising.
What's the real driver here: cost arbitrage or access to talent?
Source: Under Armour Bets On India’s Tech Talent, Appoints Madhu Natesan To Lead New Bengaluru GCC
#GCC #Bengaluru #UnderArmour #GCCERA #TechTalent
