PUMA OPENS GCC IN #PUNE FOR D2C ENGINEERING

PUMA is establishing a Global Capability Centre in #Pune focused on direct-to-consumer engineering and digital product development for e-commerce operations.

The move signals a clear bet: retail majors are shifting engineering gravity toward India for speed and scale in digital commerce. D2C engineering—not just support functions—is now a GCC anchor.

📌 This matters for your career: engineering-first GCCs command higher complexity, better retention, and faster promotion tracks than traditional shared service models. GCC ERA tracks 1,800+ centres; the ones winning talent are those building products, not processing transactions.

What's your take—is D2C engineering the new GCC north star?

Source: PUMA to set up GCC in Pune